A note from a team member of 40-plus years standing:
Robert, we have been talking lately about CBN’s culture, and how the company's culture sustains the values and virtues that shape our work, and how our work shapes who we are.
As an illustration of what this means to me, let me tell you a story that a mutual friend of ours, Arthur Brodsky, told me about ten years ago.
When Arthur told me this story, he said it occurred about ten years before he told it to me, so that would be about 20 years ago. Arthur said that he, and a friend of his, James, had been working together on a community volunteer service project, and in the process, they were asked to clean a bathroom, and the bathroom was rather grody. Arthur said the bathroom smelled awful, and it looked worse than you could possibly imagine. None of the other volunteers wanted to do that job, however James and Arthur agreed to clean it up, and so they rolled up their sleeves and dove into it. 
When Arthur and James were done cleaning the bathroom, Arthur looked at the porcelain sink that James had just cleaned and he said, "Wow, James, that sink is really, really, clean". Arthur said the sink had looked so bad when they first saw it, that you couldn’t see any of the porcelain, and now the sink looked immaculate. The walls, the floor, the fixtures, everything in the restroom were immaculate. After Arthur expressed his admiration for the effort James had put into cleaning the sink, he hinted that perhaps it was not really necessary to clean it that well, and James replied, "If it's not bright, it's not right".
Arthur was puzzled by that comment, and he asked James what he meant by that. James then told Arthur that about ten years earlier he worked for a cleaning company where his brother was the operations manager. James said the cleaning company's name was CBN, and that CBN taught him to do things "the CBN way". Arthur had heard of the name CBN before because he knew Bob Croft, CBN’s owner, from the Salt River Brass Band.
Arthur asked James to say more about "the CBN way". James said it's not enough to clean a sink and leave any spots, stains, smudges, or any residue whatsoever, and further, the fixtures had to shine, and the porcelain had to be whatever color it was when the sink was new. James went on to say that when he worked at CBN, the company operated a service school to train janitors how to clean a building properly.
One of the key principles CBN taught James was that a job is not done until it's done right, and it's not done right until it's done completely, that's the CBN way.
Arthur said he appreciated the integrity that James showed that day. In the early years of CBN, we ran a janitor's training school once a week, classes met for six to eight hours every Saturday. We taught
- the proper use, maintenance, and repair of cleaning equipment and tools;
- the proper use and storage of chemicals;
- the best cleaning methods for various hard floors and carpeting;
- dusting and dust control;
- trash collection and recycling;
- windows cleaning;
- workplace cleaning strategies and workflow for individual, and team cleaning;
- estimating and business math;
- inventory control;
- vehicle organization routing and planning;
- company forms, record keeping and communication;
- work safety;
- building security;
- quality control;
- customer service.
The curriculum was rather comprehensive.
The training program was a significant investment of CBN's time and resources to develop janitors and staff, it was not just about techniques and knowledge, it was also about fostering good character, and that was management's commitment to the CBN way.